The first ever Alphabet Inc. (NASDAQ:GOOGL) Google Pop-Up shop is located on 96 Spring Street, New York. This shop will open its doors to the public on October 20. Google has announced that the shop will remain open throughout the upcoming holidays.

It was revealed that the purpose of the store, is to centralize all of the nifty Google gadgets that are for sale, including Google’s Pixel phones, Google Home, Chromecast Ultra, as well as Daydream View VR.

The layout of the new Google Pop-Up shop

Google has taken the aims to make the shop, as open and friendly as possible while ensuring that the aims of the shop are clear, and this is promoting artificial intelligence. The shop has an open floor plan, with sections for each of the products. Furthermore, there is a kitchen, and living room set-up to test various products.

As with most shops, Google has its smartphones on display, and encourage customers to try them out with the various pre-set applications available for the show. This is perhaps, the only part of the shop that remains normal in comparison to other stores

How Google Has Integrated AI Into The Store

As customers move past the phone, they will find themselves in an area of the shop, dedicated specifically to the use of Google Daydream View VR headset. Employees are there to instruct customers in how to use the headset. The experience also includes a ton of fun demos, including the renown Harry Potter’s Fantastic Beasts And Where To Find Them.

Opposite to this segment, customers are able to find demo’s of Google Home, as well as ChromeCast Ultra. One can either inspect the devices on their pedestal, or proceed to test them out in the kitchen, and living room environments.

The kitchen is a central location to illustrate how useful ChromeCast Ultra, working in cohesion with Google WiFi router, and Google home can be. Users are able to adjust the Nest thermostat, read their daily agenda’s, answer questions, read recipes, and play music. All of this, in one simple Google store demo.

DigitalTrends commented that “The Google pop-up shop is a super fun place to visit if you’re interested in Google’s new products or just want to get a taste of what AI can do in the real world.”