Microsoft Corporation (NASDAQ:MSFT) is embracing a new look from the sales of its Surfaces devices. The latest financial report reveals a heightened increase of 38% from the Surface revenue during the last quarter, which translates to $926 million. This is not comparable to the previous year’s $672 million revenue collection. According to the CEO, Satya Nadella, the enterprise orders have increased by 70% from the usual 500 or more.
But it has not been all rosy for Microsoft
The booming increase has not been all easy to achieve. The company suffered some rocky moments during the early days of the existence of the Surface tablet. This pushed the computer giant back to the drawing board before coming up with redesigned models that would eventually capture the consumer’s attention. The Surface devices have continued to hold onto popularity charts as the Company continues to promise more with its massive investment in the cloud computing business.
But from another angle, Microsoft’s performance may not be a surprise to many given that in 2015, the company made a billion-dollar mark with its product line. Nonetheless, the modern devices are particularly designated to help in increasing the demand for convertible laptops and tablets, which can only get with time. They come at a time when both Microsoft and Apple Inc (NASDAQ:AAPL) at war of challenging each other’s devices. It is suspected that Microsoft is likely to unveil an all-in-one Surface desktop in an upcoming special event in New York City.
Apple’s iPad business is still much larger
Microsoft’s presence in the New York City event will perhaps be seeking to challenge Apple’s iMac. But whether this is true or not, Apple’s iPad business is still larger than anyone would expect. The company reported $4.9 billion in iPad revenue during the last quarter, which was up from $4.4 billion of last year’s comparable quarter.
The company has not been doing badly in the business sector. Its high-end Pro devices are said to be in high performance even though it will still have to struggle to sustain the competition. After all, Microsoft is head over heels seeking for partnerships with the likes of Netflix, Inc (NASDAQ:NFLX).