Salesforce.com, Inc. (NYSE:CRM) is placing more focus on its Lighting platform as a major driver towards connected apps.
CEO Marc Benioff outlined the company’s strategy with the Lighting metadata platform in line with its plans for 2017. Lightning is one of the company’s main platforms, which is used to render connected apps as well as facilitating the Internet of Things. In this case, Salesforce describes it as the “Internet of Customers.”
Salesforce has been working on incorporating some aspects of the developer-focused user experience in some of its main products including Service Cloud and Sales Cloud. The firm introduced the two elements together on Tuesday through three new apps. On top of the company’s new innovation movement is Sales Cloud Lightning. It is a new form of Sales Cloud and will be incorporated into the customer needs and preferences into the developers’ component structure and an app builder.
The CRM giant also announced the Sales Wave app that will be used to transform the company’s data into APIs. The firm also introduced a new feature called “Pipeline” that will be used to carry out analysis. Another feature that was launched is the SalesforceIQ Inbox that will be used to bring email together with CRM data.
The firm recently launched a refashioned service called SteelBrick CPQ that was built through Lightning and SteelBrick. The latter is the Quote-to-Cash app startup that was acquired by Salesforce for $360 million. The firm has also created a new service called Field Service Lightning. Its main market includes delivery agents and dispatchers working as mobile employees. It is a practical tool for managing work orders, location details and assignments in real time.
Salesforce is also set to release more updates that are expected in spring and summer this year. Sales and Service Clouds are supposed to launch in July and customers should start experiencing the new features by the second quarter of 2017. Benioff announced that Salesforce’s Groundhog Day on Tuesday, which marks the company’s new fiscal year.