A majority of Americans are using Smartphone from Apple Inc (NASDAQ:AAPL). However, the Apple market share for the Android-based device remains static despite its massive use. A report by research firm, eMarketer reveals that as the company’s iPhone continue to hold a firm grip in the Unites States; its iPad is falling apart. Statistics have it that the use iPhone by Smartphone owners will be at 43.5% by the end of 2016, which is close to the gadgets 43.3% of last year’s market share. It was at 42.3% in 2014.

But even as people start to speculate that the market is likely to change, the research firm did not give any clarity concerning the current status of iPhone’s market share. In fact, writings on the wall indicate that more people will embrace its use in 2016 than it was in 2015.

Apple market share: what more is behind the scenes?

While on the one hand the Apple market share may hit a snag because of the failing iPad, it might also rise because of Apple’s iPhone 7. The device, which is only a month old in the market, is doing well; much better than the iPhone 6s, its predecessor. Both the iPhone 7 and 7-Plus were well received when they hit the market in September. They sold more it was expected.

Apple is also likely to have a definite hit in the home entertainment with its TV set-top box. Anticipations indicate that even though it will be behind Alphabet Inc’s (NASDAQ:GOOGL) Google Chromecast market share of 16.8%, it will still have an 11.3% to show for its TV set-top box. It also came behind Roku’s market share of 16.4%.

The market competition is dramatic, but there is still hope

Apple Pay, the mobile payment service from Apple has taken a good position in the market. It has made life easy for shoppers because they can make an online payment with their iPhones or iPads. Even though the company has not given any details on its market figures, it claims that it will be at $27.7billion by close of the year and will double to $62.5billion by the end of 2017.

The most surprising thing is that Apple’s iPad has maintained its popularity in the U.S even though its market share fell below 50%. However, the eMarketer states that it will fall further to 47.8% by the close of 2016, and perhaps to 44% by 2020. But even with the examination of Apple market share the company was trading at $117.65 a rise of $1.05 or 0.90%.