T-Mobile US Inc (NASDAQ:TMUS) has announced its partnership with other companies and also made it easier for the customer to turn off and on Binge On video services. The new partners include Amazon.com, Inc. (NASDAQ:AMZN) Video, Twenty-First Century Fox Inc (NASDAQ:FOXA), World Wrestling Entertainment, Inc. (NYSE: WWE) and UNIVISION COMMUNICATIONS Inc.’s. This means customer have the chance to stream from all these services at DVD quality without it largely affecting their current data plan.
Initially, T-Mobile had already partnered with Netflix, Inc. (NASDAQ:NFLX), DIAMONDROCK HOSP., CBS Corporation (NYSE:CBS), Walt Disney Co(NYSE:DIS) among others. These plus the new partnership just announced brings total partners to more than 40.
Binge On video service was launched less than three months ago and has changed the way millions of Un-carrier customer are watching their videos. T-Mobile customers who have a qualifying data plan are watching more than twice the video using the same amount of data. This service is enabling customers to stream without eating up their high-speed data.
The response from people who are using Binge On has been amazing. Customers are watching more from all video services. T-Mobile released data about dramatic changing viewing habits. Some of the interesting things from the data include; a major video service, which has partnered with T-Mobile is experiencing a 79% jump in daily viewers. Another video service, which has not yet partnered with T-Mobile is seeing a 33% more viewership thanks to Binge On optimization. Since the launch of Binge On, T—Mobile has streamed 34 petabytes for free. This is 34 million gigabytes.
T-Mobile rolled out changes to make it simpler to manage Binge On setting. They introduced new codes, which allow customers to change their personal setting from their smartphone’s dealer. By just dialing #BNG# (#264#) and hitting send, users can check their current setting. Dialing #BOF# (#263#) turns off this service, while dialing #BON# (#266#) turn on the service. This means whenever a user is ready to cast a movie to their TV set; they can select Binge On off for big-screen resolution and then change it On when they want to stretch their LTE data further.
T-Mobile also said it has ‘streamlined’ accessing Binge On setting in their website. This is within the newly-updated Alphabet Inc (NASDAQ: GOOGL) Google’s Android app. This app has just started it roll out phase, and it is expected to come to Apple Inc. (NASDAQ:AAPL)’s iOS soon.