Zynga Inc (NASDAQ:ZNGA) is gearing up for the launch of two video games amidst tanking shares, and the success of the two games will determine whether it is a make or break situation for the firm.
Not long ago, Zynga’s shares were performing exceptionally well thanks to hits such as Farmville and Words with Friends. However, those days are long gone, and the firm is yet to produce another hit that will restore the glory. The company has had significant turnover since it went public and now the big question is how the company will perform this time.
According to Ben Schachter from Macquarie Research, the firm’s share price of $1.81 compares with its real estate and cash holdings whose worth ranges between$1.25 and $1.45 per share. He further added that the new games will have to be appealing while the core ones will have to prove that they can still bring in good profits. Schachter made the statement on his recent research note.
Unfortunately, the shares dropped by 15% this week after the firm lowered its financial outlook to less than what investors anticipated. This was an indicator that the shareholders were not convinced about the company’s bottom. Zynga claims that the newly adjusted revenue expectations are between $150 million and $165 million compared with a consensus of $172.3 million.
Zynga is therefore tasked with two main targets; to attract mobile gamers and to remain relevant to investors. Michael Pachter, an analyst from Wedbush Securities, stated that investors and gamers seem to be losing interest. He said the company has been in one position for quite some time and thus not creating any appeal to investors.
It will therefore not be an easy task for the company to get back into the game. The company hopes that the two games that are currently in development will be good enough to get the firm back into the limelight. Two of the company’s games to be expected this year include Dawn of Titans and CRS2.